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Knowledge: The Most Powerful Internet Marketing Tool

Knowledge is power. It makes an individual an “expert” or the “person in authority” of a certain field of endeavor. By knowing the basics and the ins and outs of the subject as a whole, you will not just be known as the expert on that particular field, but also successful in the field you are into. Moreover, you can also help other people since they look upon you as the person in authority. Knowledge is powerful in different applications, especially in the business community. It is considered as an important tool in order for entrepreneurs to succeed in their…

Useful vs Perpetual Email Messages

It’s no secret that email marketing offers many exciting advantages over other advertising channels. Still, it’s sometimes useful to take a step back and consider the amount of work that would be required to reach prospective customers if email marketing wasn’t available. Imagine having to create a direct-to-customer campaign using printed postal mailings or cold calling. To send out a postcard campaign, you’d have to hire a designer and then wait for that designer to get back to you with a design that you like. Then you’ll have to print the cards, stuff them into envelopes and mail them off.…

2014’s Four Biggest Online Marketing Trends

Check Out the Biggest Online Marketing Trends for 2014: As always, things are changing fast in the online marketing world. 2014 has gotten off with a bang, and there are four major online marketing trends that promise to shake things up more than ever. These trends are where it’s at, and you’ll want to get in on the action before your competitors do. Online Marketing Trend 1:  Paid Social Ads While many consumers view social media as the last safe haven from aggressive marketers, nothing could be further from the truth. Publicly-held social media networks like Facebook exist to gather…

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The Rise of the Image in Online Marketing

Images have, of course, always been a part of Internet marketing, whether being squarely placed in an ad, inserted in a blog post, or in an article or centered on a website’s landing page. Current trends, including the rise in popularity of such social media sites like Pinterest, show that the use of images in online marketing is set to take a central role; they are no longer being to be used as simple props. Pinterest Pinterest describes itself as “a visual discovery tool.” New users of Pinterest are immediately told that “pins” are visual bookmarks, linking to the original…

Internet Marketing: All Hail Online Video Marketing

According to ComScore, a prolific Internet technology company, an astounding 100 million Internet users watch videos on any given day. Keen marketers know that the video medium is not to be ignored in this age of digital communication, though they also know that companies need to create the right kind of videos—focusing on delivering an understandable, interesting and useful message to a relevant audience. Here are some pointers to help you do just that when promoting your website through videos: #1: Banish Jargon A video script should be understandable and targeted at its likely viewers. Most potential customers will stop…

Branded Utility May Be the Next Big Thing in Internet Marketing

What is branded utility? It is, at its core, a marketing approach that is based on making human beings happier, by doing things for them or making things easier for them to do. Smart, progressive companies are making friends with millions of people by being nice to them—and by stashing the crassness of commerce behind the scenes. The Seinfeld Reunion Avid fans of Curb Your Enthusiasm were ecstatic when the Seinfeld cast reunited there, and keen marketing minds paid attention to the app that was the brainchild of the character George Castanza – an app that showed New Yorkers where…

Twitter Marketing: The Essential Hashtag

Twitter is a powerful (and free) marketing platform that you can leverage right now to gain new passionate brand ambassadors. One of the most important tools to that end is the hashtag. By making proper use of the hashtag, you can dramatically expand your reach. History The origin of the hashtag goes all the way back to ancient Romans. They used a similar tag to denote weights and other units of measure. This is why today, the hashtag is referred to as the “pound sign.” More recently, the sign saw use in assembly language, and then in IRC Internet groups.…

Twitter Marketing: How Bad Etiquette Can Sink You

You can use Twitter to build a passionate following of brand ambassadors - if you play nicely. Don't be like the cad in the image and blast away like a crazy bird! The rules of proper Twitter etiquette are so simple that literally anyone can follow them and see results. Learn the ropes now so you can start snagging Twitter followers today. Who Rules the Roost? Without a doubt, it’s the users of Twitter who rule the platform, not marketers. Unlike with one-way forms of advertising such as TV and radio ads, your potential customers can give you immediate feedback…

Making the Most of Twitter: Optimize Your Tweets

Twitter, if utilized properly, can be one of the most powerful free marketing platforms out there. Once you know how to optimize your tweets, you’ll reach a broader audience and enjoy deeper engagement. From there, you can develop a relationship with your most passionate fans and confidently build your brand. The Importance of Tweet Optimization Twitter only gives you 140 characters to work with, so you’d better know what to do with them. Having a tweet blueprint handy can mean the difference between snagging dozens of followers a day and completely losing the interest of your audience. With so many…

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